Sustainable fashion entrepreneur Charlotte Hicks on building a values-based business and brand.
[I’m Offline With]
Welcome to another edition of I’m Offline With, produced by Studio Offline and in partnership with a conscious founder or business whose experience or story will help us on our way.
Alison and Charlotte recorded this episode live in the front window of David Jones’ Bourke Street store, a week after Charlotte’s brand, Esse Studios, won the Virgin Australia Melbourne Fashion Festival National Designer Award. The Award is presented by David Jones.
Beautifully, Charlotte is a long time Offline listener and actually came to Alison’s very first event in Sydney. It’s now Alison’s honour to share the pioneering work Charlotte’s doing, with you.
Esse Studios exists in part as an example of what a socially and environmentally aware fashion brand should look like today. Released bi-annually, Esse is seasonless and doesn’t adhere to trends. Instead, Charlotte designs thoughtful Editions. Each Edition builds on the one before it to create a high performing wardrobe for today’s modern woman. For us.
In this honest conversation, Charlotte shares the way she thinks about fashion and design. This includes her values-based approach to building a brand, what sustainability and transparency look like in practice, and how she’s thinking about growth for a business that has self-imposed limits.
She’s honest and generous with her advice, so we hope it helps aspiring designers or even established brands think more deeply about being the change.
You can shop Esse Studios online, or stop by David Jones to see her National Designer Award collection on display. It’s located on the ground floor in the designer accessories section.
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