JANE Magazine’s Annika Hein on backing yourself and self-funding your idea.

Season #6 Episode #81

Host Alison Rice has an honest conversation with fashion magazine co-founder and creative director, Annika Hein. In this episode, Annika shares the importance of backing yourself and self-finding your idea, the risks involved in starting your own business and how to maintain your creative integrity — especially when there’s real money on the table. 

JANE Magazine is a Melbourne-based, biannual fashion and fine art publication shot on film and printed on paper. The magazine explores the disciplines of art, photography, fashion, philosophy and poetry. 

Sounds a bit intimidating, right? Turns out Annika is anything but. Get ready to hear from a funny, down-to-earth, thoughtful and generous woman who isn’t scared to say what she really thinks. 

Alison and Annika cover some incredible ground in this honest conversation, including Annika’s pregnancy, a 36-hour home birth that ended with an emergency transfer to hospital, what she and partner Odin learned from living slowly in country Victoria, navigating perfectionism and a sometimes brutal examination of self, how she maintains her creative integrity while building and funding a business, the risks they took to launch issue one of the magazine and what starting her day with rituals helps her to achieve. 

Please note: Before they get onto business, Annika is an open book about her home birth experience. If pregnancy and birth is either triggering or irrelevant to where you’re at right now, please navigate this episode using the timestamps below. 


Moving to the country: 00:06:30 – 00:24:13

Pregnancy and birth: 00:24:00 – 00:46:20

Maintaining her creative integrity: 00:46:38 – 00:57:00

The risks involved in launching issue one: 00:57:00 – 01:07:15

Allyship and advocacy: 01:07:15 – 01:15:31

Morning and evening rituals: 01:15:31 – 01:33:42




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