The business values & boundaries behind this founder’s 12-month waitlist.
This episode is produced in partnership with Estée Lauder and is a continuation of our Self Care Sundays mini-series. Over four seasons now, it’s been an honour to sit down with some of the brand’s inspiring ambassadors and friends to have an honest conversation about self care, skincare, confidence and success.
My next guest is someone very dear to me. She was my moment of self care every eight weeks for two years when I was working as a digital publisher. I used to book her last appointment at 7pm and fall in a heap on her treatment bed. Her name is Diandra Politano.
A regular facial with Diandra was a luxury I could afford at the time, but for me, it was about much more than skin health. It was the way she cared for me. The way she rubbed my sore shoulders and massaged my hands. She led me into rest during a chapter of my life when I had an unhealthy addiction to my work.
Fast forward six years and Diandra is one of Sydney’s most in-demand facialists.
When I had this honest conversation with Diandra before Christmas in 2021, she’d already closed her personal book to new clients in 2022. I just thought that was so truly incredible. To be providing the kind of self care that people prioritise up to a year out.
There’s so many of us starting our own service-based businesses and all we could ever dream of is being booked out. Having that sense of financial security but also the feeling of confidence that comes when we can clearly see that people need what we have to give.
I hope you adore this honest conversation. We talk about the big resignation moment before starting your own thing. About business values and boundaries. About preserving our gifts. About setting the plan and getting comfortable with the unknown.
I hope this episode helps you on your way. Thank you for being here.
- Follow Diandra on Instagram
- *T&Cs: Enter the code OFFLINE at checkout to receive 15% off a single purchase excluding out of stock items and freight costs. Offer valid from 1st March 2021 until 11:59pm 31st July 2022. Offer not available in conjunction with selected offers as communicated at checkout. Offer valid to Australian residents at EsteeLauder.com.au only.
Offline is a resource for anyone evolving beyond the traditional ideals of success, to explore professional pathways that are more aligned to their true nature, unique gifts and passions.
Alison Rice acknowledges the Traditional Owners of the country on which she creates today, the Gadigal people of the Eora nation, and recognises their continuing connection to land, waters and culture. She pays her respects to their Elders past, present and emerging.
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